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Learning Goal: I’m working on a english question and need guidance to help me learn.
THERE IS 2 PART
PART 1: Of the three major environments in a situation analysis (internal, customer, external), which do you think is the most important? Why? What are some situations that would make one environment more important than the others?
Support your analysis with a minimum of two Peer-reviewed (scholarly) articles from the Hodges University Databases. World Wide Web articles will NOT be accepted as support.
Write in third person.
Do not use bullet points.
Do not use direct quotes.
Use the APA template. Download APA template. Include a cover sheet and reference page.
Include one-inch margins per APA guidelines.
Include page numbers and the appropriate heading in the header of the document.
Use Twelve point, Times New Roman font as required per APA.
Do not use contractions as required per APA (e
Appropriate and accurate use of information according to laws, regulations, and institutional policies (e.g., quoting, paraphrasing, summarizing, plagiarizing, etc.).
Apply customer-focused strategic planning and balanced strategic planning to a marketing plan”. This will be accomplished by building a consolidated project through weekly assignments. Use the readings in the Module 1 Resources, the Hodges Library, and the Internet to respond to the following……Identify a company that you are familiar with (Ford, Starbucks, etc.) and for this week research the following: 1) Internal environment (Including Objectives, strategy, performance, resources, and culture and structure), 2) Customer environment (including current customers product use (including where and when purchased and why do they (or don’t they) buy our product), and 3) External environment (including competition, economic growth, stability, and political trends, legal and regulatory)Submit your report in a three to four-page Word document, using APA style. The last paper will consolidate the strategic marketing plan into one document. Below is a summary of additional APA compliance standards:The title page has an embedded page number beginning with 1. Do not add the word page.
Use level one and two headings. The level one heading is centered and bolded. Level two headings are left justified and bolded
Indent the first word of each paragraph.
A paragraph by definition is four to five sentences.
Numbers 1-9 are written out. Numbers 10 and higher use the numerical value.
The heading on your reference page is References. This heading is bolded.
Use hanging indents.